Cold Play / Director of Photography 

GMD and DPS alumni was recently selected as Director of Photography for Coldplay’s ‘A Sky Full of Stars’ promotional video.

After graduating in 2005 from the London College of Printing, James worked at United Visual Artists until 2010 as a designer, film maker and photographer . Since then James works as a visual artist using lens-based technologies to explore his creative visions.

From commercial directorial work to personal explorations of social culture, James’s work traverses a broad range of subjects and techniques. James shoots portraiture and architectural commissions for private and editorial clients as well as directorial work for those wishing to push the boundaries of technology and perception.

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James has also recently worked with LCC on a photographic commission.

http://jamesmedcraft.com

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