Kinfolk Redesign by GMD Alumnus


Kinfolk magazine has unveiled a redesign for issue 22, which newly appointed Design Director Alex Hunting says “looks to evolves its aesthetic while retaining the magazine’s sensitive approach to photographic art direction”.

Alex graduated from LCC in 2010 and has had a successful career in editorial design, setting up his own studio and working for YCN, New York Times, Rapha Mondial, Architects Journal and the Science Museum among others. Their work has also been recognised by The Art Directors Club of New York, Creative Review, The Type Directors Club and The Society of Publication Designers.


The new magazine is larger in size with a 12-column grid to “allow for more flexibility within the layouts and help vary the pace throughout the magazine,” Alex explains. It uses serif typefaces to create an “elegant and timeless feel”, which references Alexey Brodovitch’s work with Harper’s Bazaar and the populist titles of the 1950s and 60s. There is wider variation in scale of type and a larger mix of papers used, plus added features and sections to the editorial.

Kinfolk has also redesigned its website and opened a gallery space at its Copenhagen HQ designed by Norm architects, where it will host events, exhibitions, talks and workshops.

Kinfolk issue 22 is a work special, celebrating “work and the entrepreneurial spirit”, published 29 November.

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