Magculture Conference

LCC Design alumnus Jeremy Leslie organises The Modern Magazine Conference – a hugely successful annual celebration of independent magazines. Managing and creating magazines for 30 years, Jeremy Leslie is the designer, writer, and curator at the centre of magCulture. He has written four books about editorial design and regularly contributes to the creative press and lectures internationally. ‘We love magazines’ is the magCulture rallying cry; reflecting Jeremy’s belief that editorial design is an ever-developing discipline that continually adapts to new technologies and circumstances.

As ever, ModMag featured an international lineup of some of the most exciting figures in current magazine publishing, from founders of emerging independent titles to senior figures from established magazines. All provided their own unique insight into today’s magazines and the challenges they face.

With 2017 marking the fifth edition of the conference, Jeremy celebrated by welcoming back some of his favourite speakers from past years to discuss how things have changed since they last heard from them.

GMD final year student Sam Underwood attended the conference and writes here about the educational value of attending the event:

“Having attended the fifth annual Modern Magazine conference at Conway Hall, London, I thought it would be helpful to briefly touch upon some of my key moments from the day –

In spite of the magazine’s unsteady future, Jeremy Leslie kicked off the day by stating that the event was a “celebration of magazines of all types”. A celebration it was, with each speaker paying reverence to the magazine through aspects such as its creative freedom, materiality, reinvention of journalism, history and resurgence of the printed publication.

Hearing from Takahiro Kinoshita, editor in chief of Popeye Magazine, it is clear that Japanese magazine culture is in a world of its own. Described as an overly saturated and subdivided industry, Kinoshita showcased a range of near identical sumo wrestling titles, a five year incremental approach to the women’s lifestyle magazine (from ages 15 to 50) and subject matters as niche as pigeons, bob haircuts and mushrooms. Perhaps an insight into why the many indistinguishable commercial magazines of Britain are hanging on by a thread.

Liv Siddall, the host for the day and former editor of Rough Trade magazine, expressed her joy of working on a magazine and the freedom it provides as a vehicle of information. With a limited budget of £1,000 per issue, the means of sourcing content got fairly inventive. Through various requests they were able to source an abundance of unique content, such as mock horoscopes from bands, a running series about the ridiculous phobias of a colleague and in one issue they even allowed Mac Demarco to edit and provide all the content. Unfortunately in late August the magazine became another casualty of digital marketing and consequently the visual expression was drained from the content.

A pinnacle point in the day’s schedule was a talk from Nicholas Blechman, art director of The New Yorker, who took us on an inspiring and envy-inducing illustrated tour of the magazine’s office space in the One World Trade Centre. Through each stop at a different department, Blechman highlighted the importance of everyone behind the process of the magazine. This ranged from the all important fact-checking team, who possess the power to stop the release of an issue at any minute, and the cartoonists that provide the magazine’s prestigious illustrations. Blechman also spoke about The New Yorker’s ‘respect for legacy’ and how that factors into limitations with the design. Restrictions such as the use of only black and red ink, their insistence on syntax (‘reëlect’) and the resilient set of three typefaces (Irvin, Neutra and Caslon). Blechman described The New Yorker’s minimal design changes from the first issue in 1925 as being a part of their visual identity, an identity know throughout the world.”

Interviews with speakers can be found on the Magculture Journal: https://magculture.com

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